• MBP header 10.24





Entertainment Business Associate Degree


Program Overview

For some people entertainment isn’t just something they sit back and consume—it’s something to be a part of. If you’ve ever wanted to be on the front lines of the music, film, or entertainment industry, the Entertainment Business program at SAE Institute may be the right fit for you. 

The goal of our Entertainment Business programs is to prepare you for an exciting career in the entertainment industry that combines the best of your passions and skills. We equip you with the skills and tools you need to succeed in this thriving field.

Learn more about the program and how you can make a business from what you love. 


Students in the Associate of Applied Science in Entertainment Business program should learn to:

  1. Demonstrate an understanding of the structure, corporate culture, values, and practices of contemporary entertainment industries, the various roles within them, and their distribution and revenue channels.
  2. Understand and apply fundamental business, management, and entrepreneurial concepts, models, and practices to the entertainment industry.
  3. Demonstrate an understanding of legal aspects of the entertainment industry, including contracts, copyright, and intellectual property.
  4. Apply fundamental media production skills to entertainment business practices.
  5. Develop and author a business, marketing, and branding plan.
  6. Conceive, plan, and execute an entertainment media event.
  7. Develop strategies for improving professional performance through reflective practice.
  8. Demonstrate effective oral, written, and interpersonal communication skills.
  9. Demonstrate effective analytical problem-solving and critical thinking skills, using the scientific method where appropriate.
  10. Locate, retrieve, and evaluate information using appropriate research tools.

Associate of Applied Science  in Entertainment Business

  • Atlanta, GA
  • Chicago, IL
  • Emeryville, CA
  • Nashville, TN


Technical and Professional Skills

Whether you’re trying to start your own business or have the talent you need to work alongside other industry experts, we give you the skills you need to enter the entertainment industry. 

Students at SAE Institute in the Entertainment Business Degree program will learn more about business fundamentals, marketing, entrepreneurship, intellectual property rights, distribution, contemporary media production, artist development, and so much more. 

The goal of SAE Institute is to prepare our students to go from the classroom to the workplace with the skills you need to succeed.




Once you’ve earned your Entertainment Business degree, there are many career opportunities, including being an entrepreneur and starting your own entertainment business.

Some positions that you are qualified for include:

  • A&R Assistant

  • Advertising Agent

  • Artist Liaison

  • Artist Manager

  • Assistant Studio Manager

  • Booking Agent

  • Business Affairs Assistant

  • Business Development Assistant

  • Catalog Manager

  • Content Editor

  • Contract Manager

  • Customer Support Representative

  • Digital Marketing Specialist

  • Entrepreneur

  • Event Planner

  • Events and Hospitality Manager

  • Licensing Agent

  • Marketing Manager

  • Media Relations

  • Merchandiser

  • Music Director

  • Music Publisher

  • Music Supervisor

  • Personal Assistant

  • Production Assistant

  • Production Coordinator

  • Promoter

  • Promotions Coordinator

  • Promotions Manager

  • Public Relations Consultant

  • Publicist

  • Social Media Manager

  • Social Media Moderator

  • Social Media Specialist

  • Tour Manager

  • Venue Management

  • Videographer

  • Royalty Administration

SAE Institute graduates have the skills and opportunity to work for established entertainment business companies. We provide you with the necessary skills required in various positions including; recording, publishing, production, and management with the knowledge needed to launch your career.

See a career that interests you? If so, then SAE Institute Entertainment Business program might be the perfect fit. Visit our Admission page to find out how you can begin your enrollment process. 


SAE Institute Entertainment Business graduates have the opportunity to work with an established record, publishing, management, and production companies as well as taking the entrepreneurial path toward creating their own business. View the full list here.

Key facts


    16 Months



    Enroll By: N/A

    Start Date: N/A

    End Date: N/A



Entry requirements

For entry requirements, please see our Admissions section.

Fees and Payments

Tuition: $31,800.32
Technology Package: $1,280.00
Technology Fee: $899.00
Administrative Fee: $200.00



Class Schedule

Class sizes are limited to maximize individual attention. Please refer to the campus catalog for specific class times or contact the campus to determine class time availability. Not all class times are offered every semester. Students also attend practical lab sessions, and these hours are scheduled on an individual basis during hours of school operation, and the maximum number of students is based on the number of available stations. Extra lab time may be reserved without additional charge, subject to availability. Students may also be required to attend seminars/workshops for specific courses. Please refer to the Workshop Component section in the course catalog for details.